Product Description
For introductory courses in Travel and Tourism. Written for a diverse audience, this book explores travel and tourism comprehensively–examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools… More >>
Travel and Tourism: An Industry Primer
Tags: basic tools, business principles, chief economist, economic fundamentals, economic influences, Industry, introductory courses, Primer, Tourism, trans world airlines, Travel, travel and tourism, travel sector, travel sectors