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This beautifully done book surveys over 200 “Things Chinese” in 10 major categories: Relics, Folk Arts, Architecture, Calligraphy and Painting, Articles of Everyday Use, Clothing, Drinks and Snacks, Lucky Things, Entertainment, and Medicine. From Aobao (Mongolian stone heaps) to Zoomorphic Ornaments (wenshou), this full-color reference is a must for Sinophiles…. More >>

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Unique in its exploration of the fields of transportation, travel, tourism, and hospitality as a whole industry, this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field—based on the author’s extensive experience as a member of the training department in the world’s largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. … More >>

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Culinary success is in your hands! Whether it’s keeping and using ingredient lists, contacts and appointments, employee and team tasks, or just random pearls of culinary wisdom, your handheld personal digital assistant (PDA) is reshaping the culinary profession. Unlocking the potential of this useful device, Handheld Computers for Chefs gives you an edge in handling stresses – especially the logistical ones-and better enables you to deliver great meals to you… More >>

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Color pictorial glossy boards. Profusely illustrated with color photos. Text in English and Chinese…. More >>

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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to i… More >>

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“This will become a very important publication in the field of tourism. It is unique.” Jafar Jafari, Series Editor

The aim of the book is to use personal histories of pioneers to describe and analyze the emergence of tourism study among anthropologically oriented scholars (those acting as informants among the earliest to work on the subject of tourism and continue still). The editor, besides contributing his own personal history and the introductory chapters… More >>

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B>KEY BENEFIT: This is a comprehensive book about the realities of careers in the hospitality and tourism industry. The purpose of this book is to serve as a guide for defining, planning, and managing a career to achieve the maximum fullness and richness that can be obtained from a career in the world of hospitality and tourism…. More >>

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This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer…. More >>

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Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andMore >>

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Travel Perspectives: A Guide to Becoming a Travel Professional is designed for post-secondary travel programs, high school students in vocational programs, college level travel programs, and independent travel sales agents. It is also an excellent reference for travel planners and travel agency managers and owners…. More >>

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