Edition
Marketing in Travel and Tourism, Fourth Edition
Product Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to i… More >>
Marketing in Travel and Tourism, Fourth Edition
Tags: complexities, economy, Edition, explanations, Fourth, mainstream services, Marketing, marketing in travel and tourism, marketing principles, services marketing, Tourism, tourism marketing, Travel, travel and tourismRelated posts
Managing Visitor Attractions, Second Edition: New Directions
Product Description
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
Managing Visitor Attractions, Second Edition: New Directions
Tags: Attractions, challenges, development of tourism, Directions, Edition, Managing, new directions, Second, tourism industry, tourism infrastructure, VisitorRelated posts
Tourism Impacts, Planning and Management, Second Edition
- ISBN13: 9780750684927
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism – impacts, planning and management.
Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. Tourism Impacts, Planning and Management looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism successfully.
N… More >>
Tourism Impacts, Planning and Management, Second Edition
Tags: Edition, host communities, Impacts, industry members, Management, multi faceted, Planning, remainder mark, Second, Tourism, tourism impacts, touristsRelated posts
Tourism Management, Third Edition: Managing for Change
- ISBN13: 9781856176026
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today’s global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page de… More >>
Tourism Management, Third Edition: Managing for Change
Tags: bestselling book, case studies, Change, economy, Edition, global community, Management, Managing, new case, reflection, remainder mark, synthesis, Third, Tourism, tourism managementRelated posts
Worldwide Destinations, Fifth Edition: The geography of travel and tourism
Product Description
Worldwide Destinations: The geography of travel and tourism is a unique text that explores the demand, supply, organisational aspects and resources of every tourism destination in the world.
This fifth edition is brought up to date with key features such as:
An exploration of current issues such as climate change, economic capacity, “grey” tourism and social impacts
New full colour interior, packed iwth helpful pedagogic features, including… More >>
Worldwide Destinations, Fifth Edition: The geography of travel and tourism
Tags: climate change, current issues, Destinations, economic capacity, Edition, Fifth, Geography, geography of travel and tourism, pedagogic, social impacts, Tourism, tourism destination, Travel, travel and tourism, Worldwide, worldwide destinationsRelated posts