Marketing
Marketing in Travel and Tourism, Fourth Edition
Product Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to i… More >>
Marketing in Travel and Tourism, Fourth Edition
Tags: complexities, economy, Edition, explanations, Fourth, mainstream services, Marketing, marketing in travel and tourism, marketing principles, services marketing, Tourism, tourism marketing, Travel, travel and tourismRelated posts
Hotel Management and Operations
Product Description
Hotel Management and Operations, Fifth Edition provides a practical, up-to-date, and comprehensive approach to how professionals across the industry manage different departments within their operation. From the front office to finance, from marketing to housekeeping, this resource offers advanced theory played out in practical problems. Multidimensional case studies are a notable feature, with complex management problems portrayed from multiple viewpoints; “As I S… More >>
Hotel Management and Operations
Tags: advanced theory, case studies, Hotel, hotel management and operations, housekeeping, Management, management problems, Marketing, multiple viewpoints, OperationsRelated posts
Heads in Beds: Hospitality and Tourism Marketing
Product Description
An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner’s point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text incl… More >>
Heads in Beds: Hospitality and Tourism Marketing
Tags: Beds, destination marketing, Heads, hospitality, hospitality management, hospitality travel, Marketing, point of view, supplemental text, Tourism, tourism marketing, tourism students, travel and tourism, travel promotionRelated posts
The Wonder Country: Making New Zealand Tourism
Product Description
The marketing of New Zealand’s tourist attractions and landmark hotels from 1870 to the end of the 20th century is profiled in this history of how scenic and cultural resources have been used to attract foreigners and encourage local vacationers to enjoy their holidays at home…. More >>
The Wonder Country: Making New Zealand Tourism
Tags: 20th century, Country, cultural resources, foreigners, holidays at home, hotels, landmark, Making, Marketing, new zealand tourism, Tourism, tourist attractions, vacationers, Wonder, ZealandRelated posts
Handbook on E-marketing for Tourism Destinations
Product Description
The ETC/UNWTO Handbook on E-Marketing for Tourism Destinations is the first comprehensive e-marketing handbook for tourism destinations. The all-new 300-page publication is a practical how-to -manual for tourism destination staff at national, regional and city tourism organisations, designed to help improve e-marketing skills and manage new projects. The book covers all the basics including website design, search engine optimisation, email marketing, social networ… More >>
Handbook on E-marketing for Tourism Destinations
Tags: city tourism, design search engine, Destinations, Emarketing, Handbook, Marketing, national regional, new projects, page publication, search engine optimisation, Tourism, tourism destination, tourism destinationsRelated posts