Tourism
Viewpoint: An Introduction to Travel, Tourism, and Hospitality
Product Description
Unique in its exploration of the fields of transportation, travel, tourism, and hospitality as a whole industry, this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field—based on the author’s extensive experience as a member of the training department in the world’s largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. … More >>
Viewpoint: An Introduction to Travel, Tourism, and Hospitality
Tags: challenges, hospitality, Introduction, largest travel, sept 11, Tourism, Travel, travel organization, travel tourism, ViewpointRelated posts
Marketing in Travel and Tourism, Fourth Edition
Product Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to i… More >>
Marketing in Travel and Tourism, Fourth Edition
Tags: complexities, economy, Edition, explanations, Fourth, mainstream services, Marketing, marketing in travel and tourism, marketing principles, services marketing, Tourism, tourism marketing, Travel, travel and tourismRelated posts
The Study of Tourism: Anthropological and Sociological Beginnings
Product Description
“This will become a very important publication in the field of tourism. It is unique.” Jafar Jafari, Series Editor
The aim of the book is to use personal histories of pioneers to describe and analyze the emergence of tourism study among anthropologically oriented scholars (those acting as informants among the earliest to work on the subject of tourism and continue still). The editor, besides contributing his own personal history and the introductory chapters… More >>
The Study of Tourism: Anthropological and Sociological Beginnings
Tags: acting, aim, Anthropological, Beginnings, emergence, informants, introductory chapters, personal histories, personal history, pioneers, product description, Sociological, Study, Tourism, tourism studyRelated posts
Hospitality and Tourism Careers: A Blueprint for Success
Product Description
B>KEY BENEFIT: This is a comprehensive book about the realities of careers in the hospitality and tourism industry. The purpose of this book is to serve as a guide for defining, planning, and managing a career to achieve the maximum fullness and richness that can be obtained from a career in the world of hospitality and tourism…. More >>
Hospitality and Tourism Careers: A Blueprint for Success
Tags: benefit, Blueprint, Careers, hospitality, realities, richness, Success, Tourism, tourism careers, tourism industryRelated posts
Research Methods for Leisure & Tourism: A Practical Guide
Product Description
This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer…. More >>
Research Methods for Leisure & Tourism: A Practical Guide
Tags: conducting research, Guide, Leisure, leisure tourism, methodology, Methods, Practical, practical guide, qualitative and quantitative methods, Research, research methods, TourismRelated posts